Shoppers are looking for a different in-store experience: more information, more personalization and more convenience. GS1 Hong Kong’s Smart Tray is packed with the latest IoT (RFID & video analytics) and AI (data analytics and predictive analysis) technologies, transforming retailers into connected, data-driven smart retail; creating a richer, more personalized experience for customers and drive sales & marketing for retailers.
Interactive shopping experience & real time customer engagement.
Connected retail platform that enables immediate on-line purchase and direct check out.
Deep understanding of consumer profile & behavior.
Drive sales with innovative in-store marketing.
Guided selling with accurate & latest product information.
Data-driven marketing based on customer insights.
Integrate with digital coupon solution to optimise promotion effectiveness.
Integrated technologies of IoT, AI and video analytics.