In the online world, it is difficult to convert consumers. You can easily connect with customers, but at the same time, they can also be distracted by advertising and landed on a different web page easily within a second. Besides, you can have conversations with your prospects and see the body language of them. It’s much easier for you to see whether the prospect is interested and if you should continue engage, close, stop.
On the other hand, people are relatively more willing to give you their feedback offline. If you browse the comment session on online stores, not so many comments can be found when compared with the number of purchase. Also, if your customer is happy with the product and shopping journey, they usually wouldn’t be bothered to give feedback. This causes the difficulties of understanding the consumers’needs.