Backers Experience is our offline retail store that does not only provide retail space for products to enter a market with an affordable cost. We also collaborate with many brands to organise product experience event in our physical retail store.
Here, retail is a service for product suppliers who’d like to bring their product to a new market or provide an offline channel for customers to engage and purchase. This is not simply providing a space for the product to display offline, but provide product demonstration, experience, and feedback collection. We call this concept as retail as a service.